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The importance of selling to win

October 16, 2007 · Leave a Comment

Read two interesting articles recently – both slightly similar to the other.

One’s about the art of selling yourself.

The other’s about Rudy Giuliani’s example of how to win over people.

Both touch on exerting influence over other people – through oratory and appearences.

My big question is – is talk and flash more important than substance?

Talk and flash are certainly more convincing…

When it comes to winning, how do you find that delicate balance between selling and delivering?

selldeliver.JPG

Categories: Plugs · Random

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